Harvard Business Review

MARCH 11, 2013

Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off. Most companies don't have the luxury of creating market hype through secrecy. For them, openness is a better strategy.

Supply Chain 15

Supply Chain Open-book Software Niche Marketing 15

LDRLB

MAY 26, 2014

What he said was when you see them entering the market as these worse-but-cheaper alternatives, that’s when you needed to start really investigating what those technologies were and how they were going to ultimately replace yours. LARRY: Yeah. It’s a qualitative difference as well as a quantitative difference.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

Harvard Business Review

APRIL 18, 2013

Google has a history of launching products in languages that fall outside of the mainstream. Its flagship search product has been available in Irish Gaelic for many years, even though the language has only about 133,000 native speakers, all of whom also speak English. One of those conditions?

GDP 9

GDP Company Niche Marketing Globalization 9

Harvard Business Review

NOVEMBER 5, 2018

their production capacity, which obviously varied considerably) and the competitive intensity of their markets (which ranged from perfect competition to near monopoly, because of regulatory differences between states). Companies in the satellite TV industry fall into this quadrant.

Company 8

Company Disruptive Innovation Decentralization Software 8

Harvard Business Review

MARCH 11, 2013

Yes, Apple is obviously super-secretive with its customers about product announcements. That can be a powerful marketing technique if you have the market muscle to pull it off. Most companies don't have the luxury of creating market hype through secrecy. For them, openness is a better strategy.

Supply Chain 8

Supply Chain Open-book Software Niche Marketing 8

Harvard Business Review

JULY 28, 2011

Troy and Shawn, the brothers who had started Baldwin Farms in 1993 and now served as co-CEOs, wanted to further penetrate the East Coast organics market and, with Gretchen's guidance, had opened the facility two years ago. Most retailers wouldn't realize they needed to restock until about five days before they ran out of product.

Case Study 10

Case Study Retail Transportation Niche Marketing 10

Harvard Business Review

SEPTEMBER 15, 2014

This, after years of mediocre “pink” products that did little to grow Lego’s share of the girls’ toy aisle. Why did it take until 2014 for the world’s second-largest toy maker to offer girls (and their toy-buying parents) products they might actually want? In business, this is what we call a market opportunity.)

Management 14

Management Niche Marketing Retail Marketing 14

Miles Anthony Smith

NOVEMBER 7, 2019

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” Marketing Huddle 35. It grows sales. Co-Schedule 36.

Marketing 105

Marketing Content Audience Brand 105