article thumbnail

Five Reasons Why Market Research is Necessary for Your Business

Strategy Driven

What kind of people constitutes your niche market? With the help of market research, you can not only figure out your niche market, but you can also pin down your specific customers. Once you have mapped out the profile of niche customer, you will be able to identify the actual size of your market correctly.

article thumbnail

How to Build a Brand | N2Growth Blog

N2Growth Blog

Don’t fall into the trap of resting on laurels and assuming that a great product or niche market will endure the test of time without constant attention to the shifting needs of a fluid marketplace. Even category dominant brands can fall into rapid decline as obsolescence sets in.

Brand 271
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

0511 | Larry Downes: Full Transcript

LDRLB

I think our principal observation was that what was happening was that disruptive innovations driven by largely information technology but lots of other technologies on the fringe here that are getting ready to exhibit the same kind of characteristics were entering the market in kind of this better and cheaper way.

article thumbnail

Economies of Unscale: Why Business Has Never Been Easier for the Little Guy

Harvard Business Review

A series of breakthrough technologies and new business models are destroying the old rule that bigger is better. Around the same time, Chinese companies like Foxconn were developing less expensive approaches to manufacturing, and opening those facilities up to product designers across the globe. Innovation Technology'

article thumbnail

Research: Self-Disruption Can Hurt the Companies That Need It the Most

Harvard Business Review

Competition in the industry is fierce, and many of these manufacturers’ key assets, such as factories, technology expertise, and distribution networks, are only useful in the traditional business, which is predicated on widespread vehicle ownership. What companies fall into this quadrant?

article thumbnail

Languages Your Company Should Speak (But Has Never Heard)

Harvard Business Review

Without a doubt, providing members of linguistic minority groups with access to technology in their native tongues is very important. If you want to maintain your status as a market leader and secure it for the future, one of the savviest options is to develop the market itself.

GDP 11
article thumbnail

44 Content Marketing Agencies Defined by 65 Marketers

Miles Anthony Smith

According to Forbes , “Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.” What myths are there about content marketing that need to be dispelled?

Marketing 105