Harvard Business Review

FEBRUARY 25, 2014

Data can play a leading role in developing strategy and bringing precision to execution, but it does nothing — absolutely nothing — to stir motivation and create the desire that makes cash registers ring. You may be thinking that data will magically turn bush-league marketing into a winning “Moneyball” performance.

Marketing 9

Marketing Reis Brand Retail 9

Harvard Business Review

FEBRUARY 13, 2015

Develop a chart that displays both sets of traits side-by-side. Your employees may be operating under the “the customer is king” cliché, and may be trying endlessly to please every whim. REI cancelled its lifetime return policy due to customers blatantly purchasing products with the intention of returning them.

Reis 8

Reis Airlines Morale Hotels 8

The Horizons Tracker

NOVEMBER 23, 2020

operating at around 30-40% of normal levels. They have been joined by companies like Ford, REI and JPMorgan Chase, all of whom have announced long-term plans for remote working. Data from the London Underground suggests that passenger numbers are 30% of normal levels, with other forms of public transport across the U.K.

Reis 82

Reis Transportation Real Estate Tourism 82

Harvard Business Review

DECEMBER 6, 2017

Offer professional-development opportunities. She breaks down the operational and human resource decisions that make this possible in her HBR article and book The Good Jobs Strategy. HMSHost will be launching workshops on engagement across the entire company.

Survey 8

Survey Retail How To Reis 8

Harvard Business Review

MAY 14, 2015

As a practitioner of a design-led form of product development, and in my own research and writing about an empathetic approach to product design, I’m overtly critical of the Lean manifesto. Lean proposes a “test and measure” process of product development. But what is lost? Leverage A/B testing to compare variations.

Productivity 8

Productivity Products Reis Definition 8

Harvard Business Review

SEPTEMBER 12, 2012

The companies thriving today are operating by a new set of rules — Social Era rules. Companies like REI, Kickstarter, Kiva, Twitter, Starbucks — they get it. Regular readers of HBR will recognize parts of the thesis in this post; the idea has developed with your input, as these ideas were first shared in a five-part series.

Strategy 18

Strategy Disaggregation Reis eBook 18

Harvard Business Review

FEBRUARY 3, 2015

We were supposed to be coming up with ideas for improving the company’s customer experiences, but the head of operations could not think of a single new customer service idea to explore. And the development leader failed to identify any new ideas for store layout or building features. I was stunned.

Brand 8

Brand Reis Objective Merchandising 8