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Credibility Crisis: 4 Sure-Fire Strategies for Cultivating Consumer Trust

Strategy Driven

And, the mission critical nature of credibility cannot be overstated, as it establishes a company or brand’s integrity, reliability, validity, soundness and a host of other image-including indicators of an entity’s moral and ethical code, and the standards by which it operates. Transparency Translates. About the Author.

Crisis 50
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Closing the Gap Between Blue Ocean Strategy and Execution

Harvard Business Review

For any strategy to be successful and sustainable, an organization must develop an offering that attracts buyers; it must create a business model that enables the company to make money out of its offering; and it must motivate the people working for or with the company to execute the strategy. This is a trap many companies fall into.