Competitive Advantage from the Bottom of the Pyramid
LDRLB
SEPTEMBER 12, 2013
Prahalad , the brilliant management guru. Instead, Prahalad introduces a new framework, the 4 As – Awareness, Access, Affordability and Availability. The aggregate affordability of the D & E classes in favelas and other parts is substantial and as such LG has developed a sustained strategy focusing on the lower 2 classes.
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