Strategy Driven

MARCH 19, 2020

Knowing your market is always the starting block for any marketing campaign. You need to identify who your customers are, where they are conducting their research and what’s influencing their decisions. This can in turn help you to monitor market trends and conduct detailed competitor analysis.

Marketing 66

Marketing ROI Audience How To 66

CEO Blog

DECEMBER 27, 2010

All companies can do is "help" guide and transparently contribute to help the brand move the right direction. Marketing cannot fix a bad product. Working first on product and service excellence should be the primary goal of any company.

Brand 189

Brand Blog CEO Ries 189

Strategy Driven

JUNE 18, 2020

Work with Relevant Influencers. If there are particular influencers that you know have an impact on your target audience and that they have a great respect and fondness for, you should reach out to them. See if they might be interested in working with you to promote your product.

Audience 65

Audience How To Marketing Focus Group 65

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

FEBRUARY 15, 2011

The division had just introduced a line of products aimed at an important new market segment. Since the company sold primarily through direct marketing, the design of such materials as catalogs — and, increasingly, web pages — had a direct impact on sales. Ask yourself: Do I want to influence others ?

Influence 15

Influence Market Segmentation Direct Marketing Focus Group 15

Harvard Business Review

JULY 15, 2014

The math behind CLV is not something you can do on a cocktail napkin, but the interactive illustration below can calculate it for you — and help you understand how the various elements of the calculation influence the final number. Now the question is how much do you spend marketing to your customers and how effective are your efforts?

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Miles Anthony Smith

MAY 2, 2018

​ These 12 influencers listed below come from various backgrounds but all share one common theme: they have established a unique identity that separates them from their competition. When you express your values with confidence and have the outcomes to back it up, your influence will draw others in. ​ 3.

Brand 68

Brand Examples Career Godin 68