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5 Ways Building a Mobile App Can Boost Your Business Success

Strategy Driven

Direct marketing channel. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.

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How to Effectively Market Your Small Business

Strategy Driven

Behavior: loyalty, attitude, buying habits. Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors. Decide on Your Marketing Avenues. With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business.

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5 Things to Know About Running an Offline Marketing Campaign

Strategy Driven

With the right approach, you can integrate different marketing activities and amplify their impacts. An in-store promotion can be combined with social media marketing, direct marketing, and even email marketing to create a bigger impact. Don’t Forget the Basics.

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. This includes making decisions about whether to sell online and what assortment to feature. Look for measures that matter.

Retail 8
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How Valuable Are Your Customers?

Harvard Business Review

Now the question is how much do you spend marketing to your customers and how effective are your efforts? Your total marketing budget is $10,000 for the year and you have a total of 500 customers, so your direct marketing costs per customer per year are $20. Now the CLV is $732, slightly better than the other group.

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Who's Your Brand's Editor-in-Chief?

Harvard Business Review

The company encourages this sharing because it showcases customer loyalty, spreads new ideas about how to use Bean products, and provides customer insight. For traditional direct marketers, the Customer Relationship Management aspect of this may at first sound familiar, but the multi-channel digital world brings new twists to the game.

Brand 15
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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

In response, a growing number of experience design agencies (mine among them) are creating “experiential brand homes” like the Guinness Storehouse in Dublin — physical destinations (think of them as theme parks for the brand) that engage customers and build loyalty. Start in the heart.

Brand 8