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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

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Are Direct Mail Postcards a Legitimate Marketing Strategy in 2021?

Strategy Driven

Just because there are newer methods of marketing does not mean the old tried-and-true methods no longer work. Direct mail postcards can still be a great marketing tool if they are done correctly. Take the time to learn about direct mail marketing to use it to the best advantage. Combine Marketing Strategies.

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How to Effectively Market Your Small Business

Strategy Driven

Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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5 Things to Know About Running an Offline Marketing Campaign

Strategy Driven

More and more businesses are integrating their online marketing efforts with offline marketing campaigns. The two marketing approaches are not meant to be used separately, but rather as an integrated, holistic way of reaching a target audience. You just have to be more careful when choosing the right marketing tools to use.

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Why Every Fortune 1000 CEO “Needs a Therapist”

Lead Change Blog

I encountered this kind of resistance in the early days of the Internet when I founded my last company, an online marketing agency, in 1998. At one conference I attended (the Direct Marketing Association, no less!)

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Leading Above The Line

N2Growth Blog

Watch This Video I hope it provides a new perspective on the leadership vs. management argument. When working above the leadership line you are working “ on “ the business in a true leadership capacity, and when working below the line you are working “ in &# the business in more of a management capacity.

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