Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Strategy Driven

MARCH 19, 2020

Profile Target Markets. The better you understand your target market , the better you will be able to market to them with relevant content and messaging on the right platforms. To maximize ROI and enjoy higher conversion rates, you need to avoid unnecessary exposure. Decide on Your Marketing Avenues.

Marketing 66

Marketing ROI Audience How To 66

Women on Business

JANUARY 17, 2011

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

Marketing 162

Marketing Press Release Direct Marketing Discount 162

HR Digest

JANUARY 18, 2023

According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. According to a study by the Society for Human Resource Management, regular internal communication is one of the top drivers of employee engagement.

Newsletter 64

Newsletter Team How To Creativity 64

Strategy Driven

NOVEMBER 27, 2011

In fact, companies that choose the right solution, with the right capabilities, will realize low TCO and rapid ROI, while empowering their mobile users with the ability to access and interact with timely, complete corporate information from any smartphone or tablet. This content is intended for personal and non-commercial use only.

Business Intelligence 50

Business Intelligence TCO Resources White Paper 50

Strategy Driven

MARCH 2, 2016

Size doesn’t matter: why predictive analytics prove your customer relationship management methods are likely falling short. Many direct marketers have it figured it out, sending you offers in the mail that you are likely to actually want as opposed to the ones you consider junk. Maximizing Marketing Budget ROI.

CRM 50

CRM System ROI Audience 50

Harvard Business Review

NOVEMBER 12, 2015

Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association). But that doesn’t mean the same old email marketing will work on Millennials.

Direct Marketing 8

Direct Marketing ROI Brand Marketing 8