article thumbnail

Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

article thumbnail

How to Effectively Market Your Small Business

Strategy Driven

Without the proper marketing, most startups and small businesses will be doomed to fail. However, with such an abundance of marketing techniques available, it is important that small business owners deploy the correct methods in order to maximize their return on investment. Complete Your Market Research. Profile Target Markets.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Are Direct Mail Postcards a Legitimate Marketing Strategy in 2021?

Strategy Driven

Just because there are newer methods of marketing does not mean the old tried-and-true methods no longer work. Direct mail postcards can still be a great marketing tool if they are done correctly. Take the time to learn about direct mail marketing to use it to the best advantage. Combine Marketing Strategies.

article thumbnail

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
article thumbnail

5 Things to Know About Running an Offline Marketing Campaign

Strategy Driven

More and more businesses are integrating their online marketing efforts with offline marketing campaigns. The two marketing approaches are not meant to be used separately, but rather as an integrated, holistic way of reaching a target audience. You just have to be more careful when choosing the right marketing tools to use.

article thumbnail

How Machine Learning Can Improve Patient Communication

The Horizons Tracker

Screening is typically bolstered by effective marketing interventions that encourage people to enroll. The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.

Letter 99
article thumbnail

Complimentary Resource – How to Master Facebook Marketing in 10 Days

Strategy Driven

How to Master Facebook Marketing in 10 Days. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages. In HubSpot’s new eBook “How to Master Facebook Marketing in 10 Days” you’ll learn how to: Evaluate successful Facebook pages.