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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

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How Machine Learning Can Improve Patient Communication

The Horizons Tracker

Screening is typically bolstered by effective marketing interventions that encourage people to enroll. The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.

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Is outsourcing a copywriter really worth the money?

Women on Business

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. A BETTER UNDERSTANDING OF THE TARGET MARKET.

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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. Technology and its role in travel 2.0 Where has time gone. You know the work of calling on Senior Citizens. Pulse Meme Feed What Is Your Brand Against?

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Matt Sweetwood, branding expert, defines personal branding as: " Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual." Your personal brand is the mark you leave on the world. .

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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan. Make room for new technologies.

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