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How to Start Up Your Own Business

Strategy Driven

You are going to have to get a business plan together, and you could seek an operator that will help you in this endeavor. There are quite a few different insurance policies that cover various aspects of your operation. Make use of the call-back system that Broadway operators use when casting a show.

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Customer Intimacy, Meet Operational Excellence

Harvard Business Review

What is more important to company success, a strong external focus on customer experiences or an internal focus on effective and efficient operations? But while such customized services used to be enough to compete effectively, these retailers are now finding they need to improve their operational reliability too. But it isn''t easy.

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Leading Above The Line

N2Growth Blog

While I’m all for exploiting trends, and I appreciate a good marketing hook as much as the next person, these e-mails from so-called business experts can be both misleading and dangerous to those readers who don’t possess the savvy to understand that they are just being pitched on a product and not being given sound counsel.

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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

Unlike a business, your personal brand doesn't have hours of operation, it simply is 24/7/365. I have a documented track record of business development, operational planning, and leadership. When you listen to people you trust, you will gain new insight and perspective into yourself and how you operate.

Brand 68
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After a Merger, Don’t Let “Us vs. Them” Thinking Ruin the Company

Harvard Business Review

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

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How My Company Hires for Culture First, Skills Second

Harvard Business Review

I'm the owner of Grand Circle Travel , a $600 million international tour operator for Americans 50+, and like many executives, I've found that in my business, alignment with my company's culture and values counts far more than do skills or experience. In most cases, if an associate shares our values, we can teach the job skills.

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