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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. Click here to cancel reply.

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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. This, of course, varies according to the product/service offered.

Marketing 162
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Is outsourcing a copywriter really worth the money?

Women on Business

Someone from the outside is much less likely to find themselves mired in the extraneous details of your product or service, and much more apt to clearly focus on the benefits. Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business.

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AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Technology and its role in travel 2.0 Where has time gone.

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Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

A strong personal brand is so much more than a memorable name or product. I am adept at establishing policies, procedures, and technologies to enhance efficiency, financial health, and service to organize constituents. If you’re successful, your brand will leave an impact long after you’re gone.

Brand 68
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

However it plays out, Amazon’s outreach exposed a digital divide in the consumer products world. On one side is the growing interest of brands in direct-to-consumer (D2C) models. Sponsored by DXC Technology. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8
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Make Your Competition Work for You

Harvard Business Review

As an example, a few years ago I worked for small software company selling an expensive enterprise workflow product. It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product.

Travel 17