Strategy Driven

DECEMBER 19, 2010

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

Direct Marketing 50

Direct Marketing Resources Marketing Newsletter 50

Lead Change Blog

JULY 25, 2016

At one conference I attended (the Direct Marketing Association, no less!) So it may not be reasonable to expect a CEO to come ready-made with all of these attitudinal skills. I had one business owner tell me in no uncertain terms to leave because there was no place for me and my company at such a conference.

CEO 150

CEO Short-term Long-term Conference 150

Strategy Driven

APRIL 20, 2018

However, if you have good people skills, you can be a direct marketing expert, customer engagement officer, or even a nursing practice leader. Overcome your fears and search for online courses that will help you improve your skills and knowledge. Take Your Qualifications Further.

Career 52

Career Training Direct Marketing Advice 52

CO2

JANUARY 23, 2011

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.

Executive Coaching 74

Executive Coaching Strategic Planning Direct Marketing Taylorism 74

Harvard Business Review

JANUARY 26, 2011

Obviously, you need different criteria to assess if people possess the skills needed to succeed in different positions. But skills don't tell the whole story. In most cases, if an associate shares our values, we can teach the job skills. Don't combine skills interviews with values interviews.

Skills 15

Skills Company Teamwork Travel 15

Strategy Driven

MAY 29, 2015

To succeed, it needs to be more than an advertising and direct marketing campaign. The sophisticated ones are skilled at building and utilizing colleagues and outside experts. The work required multiple professional skills. As an integrated process of life skills, career has its place. First Attempts.

Teamwork 50

Teamwork Participative Learning-by-Doing Creativity 50

Harvard Business Review

FEBRUARY 14, 2014

And yet analytic skill is a must for effective marketing. Results indicate that companies with above-average marketing analytics talent experienced significantly greater rates of marketing return on investment (MROI) than companies with below average analytics talent (+4.18% vs. +2.51%). So how do you find those people?

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11