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The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. We find that brand homes are most effective in combination with other communication and content platforms as part of a holistic marketing strategy. Start in the heart.

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How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

It is clear that the current VP of Marketing, Lindsey Worster, is committed to this principle, as she told me: “We are all about getting the right message, about the right product, at the right time to our customer — targeted, relevant, and authentic communication is our primary goal.” Data-Driven Marketing.

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