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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

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Leading Above The Line

N2Growth Blog

With all of the current emphasis on tactical execution I guess I understand how a question like this could be posed, but wow, what a sad commentary on the state of executive leadership when a CEO asks whether or not strategy is relevant. While separate functions and disciplines, one cannot prosper without the other.

Tactics 305
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Email Is the Best Way to Reach Millennials

Harvard Business Review

Email is not only relevant for Millennials, it also happens to remain the channel where direct marketers get the highest ROI ($39 for every dollar spent, according to the Direct Marketing Association). But that doesn’t mean the same old email marketing will work on Millennials.

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Recruit Better Data Analysts

Harvard Business Review

But there are a range of tactics companies of any size can use to improve their analyst recruiting. At one top retailer, the analytics team was looking to fill a direct marketing measurement position but was not satisfied with the direct marketing experience in the CVs the recruiting team was sharing with them.

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The Big Picture of Business – How and When to Collaborate, for Best Business Advantage.

Strategy Driven

To succeed, it needs to be more than an advertising and direct marketing campaign. Making sales calls (mandated or voluntarily) does not constitute relationship building. First Attempts. Conduct programs that get results, praise, requests for more. Mistakes, Successes & Lessons.

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Why the Print Catalog Is Back in Style

Harvard Business Review

Penney’s recent announcement that it is resurrecting its print catalog reflects a trend of retailers returning to the print medium as an important sales and marketing tool. While Bloomingdale’s and Saks Fifth Avenue have been mailing catalogs for years, now specialty retailers are picking up the tactic.

Retail 8
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How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

To bridge this gap, we’ve identified seven tactics that pioneering brands have used to arrive at an effective digital strategy: Understand how digital serves different consumer segments. The cosmetic company responded with a new product, and backed it up with a dedicated consumer marketing plan.

Retail 8