Harvard Business Review

OCTOBER 23, 2014

Therefore they don’t hesitate to give their teams more assignments without taking any away. For two years, this nearly 130-person unit had worked hard to drive customer relevance, generate demand, and increase loyalty in partnership with its sales teams across North, South and Central America.

Team 9

Team Short-term Attrition Marketing 9

Miles Anthony Smith

MAY 2, 2018

When you have a team looking up to you for guidance and instruction, it’s important to remain consistent in the way you lead. But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. I work as a part of the team.

Brand 68

Brand Examples Career Godin 68

Harvard Business Review

FEBRUARY 14, 2014

At one top retailer, the analytics team was looking to fill a direct marketing measurement position but was not satisfied with the direct marketing experience in the CVs the recruiting team was sharing with them. The first is simply using more specific language.

Direct Marketing 11

Direct Marketing Talent Management Marketing Human Resources 11

Harvard Business Review

MAY 21, 2018

Consider this example: When The Interpublic Group (IPG) merged the direct-marketing company Draft with the ad-agency Foote Cone & Belding (FCB) to become one agency in 2006, “it was immediately apparent that the cultures of the two agencies were wildly different,” shared Marty Stock, then head of Coors advertising at FCB.

Company 9

Company Direct Marketing Execution Taylorism 9

Harvard Business Review

MARCH 11, 2014

The model involved an innovative combination of direct marketing through billboards and leaflets; diagnostic camps where technicians would screen scores of patients in an afternoon; changes to the supply chain to lower the cost of the pacemaker for selected hospitals; and the world’s first loan program for an implantable medical device.

Innovation 8

Innovation Venture Capitalist Company Supply Chain 8

Harvard Business Review

SEPTEMBER 22, 2011

Your CFO and finance team can take a leadership role here. So make sure you establish processes to help teams understand why the scores are what they are: Create robust tools and procedures for analyzing comments from customers and tracing them back to root causes. One direct marketer learned this the hard way.

Incentives 10

Incentives Sample Customer Loyalty Metrics 10

Harvard Business Review

JANUARY 26, 2011

We also engage candidates in a "raw-egg drop exercise," in which they work in teams to design a travel vessel for the egg (using only straws and tape), develop a marketing presentation to "sell" the trip the designed vessel will take the egg on, and then drop the vessel from about 10 feet.

Skills 15

Skills Company Teamwork Travel 15

Harvard Business Review

SEPTEMBER 6, 2013

As a direct marketer we have been good at customer intimacy. Bean is embarking on a major investment in its systems infrastructure. Terry Sutton , vice president of business transformation, told me that "The systems we''re implementing are about operational excellence. We know a lot about our customers.

Customer Intimacy 8

Customer Intimacy Operations Supply Chain Retail 8

Harvard Business Review

MAY 8, 2015

Having a good boss — someone who stands up for you, who buffers you from interoffice politics, and who competently represents your team to the rest of the company — is a wonderful thing. Laura set up a meeting with the leader of the broader marketing team. Except when it’s harmful to your career.

Reputation 8

Reputation Career Learning-by-Doing Committee 8

Harvard Business Review

OCTOBER 18, 2012

In just two weeks, several teams had beaten the Netflix algorithm, although by very small amounts, but after that, progress was surprisingly slow. It took about three years before the BellKor's Pragmatic Chaos team managed to win the prize with a score of 0.8567 RMSE. See the chart.). Netflix Price Competition Progress.

Wireless 8

Wireless Film Advertising Attrition 8

Harvard Business Review

JULY 24, 2015

Let’s face it: most publishers have very little to offer authors when it comes to direct marketing, because (unlike Amazon) they generally don’t have buyer data or their own lists. Build their own brand and audience. Harvard Business Review Press , which published my first book, Reinventing You , is a notable exception.)

Short-term 8

Short-term Long-term Audience Brand 8

Strategy Driven

AUGUST 3, 2012

Branch 4: Training for diversity, team building, professional education and development, motivational and executive development-mentoring. They must also be recognizable role models in order to inspire commitment from their team members. Authority figures must be effective disciplinarians.

Review 57

Review Company Strategic Planning Industry 57

Strategy Driven

FEBRUARY 3, 2012

Your key management team is dynamic, in terms of business issues. Your team encompasses multi-dimensional professionals…concerned with much more than the immediate responsibilities of the work at hand. Marketing Program. Direct marketing. Indirect marketing. Industry and professional marketing.

Positioning 50

Positioning Company Strategic Planning Guidelines 50

Harvard Business Review

JUNE 8, 2018

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today.

Retail 8

Retail Apparel Engineering Audience 8

Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. These programs are essentially an online form of direct marketing.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

So, in the interest of helping clear that path, I am suggesting a Marketing Technology Starter Kit: the seven programs that every company’s marketing team should have access to, at a minimum, to grow leads, opportunities, and revenue. These programs are essentially an online form of direct marketing.

Technology 8

Technology Marketing Company CRM 8

Harvard Business Review

OCTOBER 27, 2011

Inputs to the talk side of the calculation would ideally include: Expenditure on advertising, direct marketing, and promotional activities. Staff costs of all marketing personnel working on outbound communications. Inputs to the listening side of the calculation should include: Expenditure on market research.

Marketing 12

Marketing Automotive Advertising Benchmarking 12