Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths. StrategyDriven effective executives, efficient employees Home About The StrategyDriven Organization Our Company Our Contributors Karen K. Juliano Howard T. Dickens Jr. Lucas D.

The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? The same idea works for e-marketing. Has Email Marketing Become Obsolete?

AARP – The Last Membership Card You Will Ever Need!

CO2

I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Technology and its role in travel 2.0 RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B.

7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. These programs are essentially an online form of direct marketing. Marketing Technology

CPM 12

7 Marketing Technologies Every Company Must Use

Harvard Business Review

With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. These programs are essentially an online form of direct marketing. Marketing Technology

CPM 8

What Really is The Big Picture of Business

Strategy Driven

It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. There seems to be a need to change the direction of the organization.

Craft a Remarkable Personal Brand Statement! 29 Steps & Examples

Miles Anthony Smith

But even if you don’t have a team of direct reports, we are all leaders who come from different walks of life with varied experiences that shape our core values. ​ Neil Patel - Content Marketing Expert Neil Patel has become the king of content marketing over the past several years.

Is outsourcing a copywriter really worth the money?

Women on Business

Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. A BETTER UNDERSTANDING OF THE TARGET MARKET. Businesses that succeed are businesses that grow and change along with their target market. Perhaps you want to launch a direct mail piece with fancy graphics or photography.

How Vineyard Vines Uses Analytics to Win Over Customers

Harvard Business Review

I met the team at Vineyard Vines while doing research about data-driven marketing technologies for my book, Marketing, Interrupted , and was able to learn firsthand about the company’s beginnings, and what has made them so successful today. ” Of course, this type of real-time, one-to-one marketing is easier said than done. Data-Driven Marketing. Enter Fayez Mohamood and his team at Bluecore, a retail marketing automation platform.

How Consumer Brands Can Connect with Customers in a Changing Retail Landscape

Harvard Business Review

On one side is the growing interest of brands in direct-to-consumer (D2C) models. Sponsored by DXC Technology. A D2C initiative can involve one platform or many, depending on things like image, objectives, target audience, and what’s feasible in a given market. At Procter & Gamble, for instance, technology says it’s time to remind parents about Pampers, while analytics says that direct marketing is the best way to do it.

Big Data Hype (and Reality)

Harvard Business Review

If predictive analytics drawing on big data could accurately point to who in particular was about to jump ship, direct marketing dollars could be efficiently deployed to intervene, perhaps by offering those wavering customers new benefits or discounts.

Businesses Can No Longer Avoid Becoming Political

Harvard Business Review

Over the last two decades, business leaders in the West have been responding to risks posed by profound changes in the global economy, in technology, and in demographics. They have used advances in information technology, which might have destroyed their businesses, to improve their offerings and cut their cost of production. In other words, business leaders have been dealing with the direct, market-based risks presented by major economic, technological, and demographic trends.

Help Your Team Spend Time on the Right Things

Harvard Business Review

Let’s look at the Americas Field Marketing organization for Cisco Systems, as an example of this three-step process. They had organized tradeshows, delivered direct marketing, generated leads, and provided useful customer insights – the basics of a successful marketing organization. During this time, however, Cisco’s customers were beginning to purchase and use technology in new ways. Sales was still dependent on them to do the traditional marketing activities.

Should Big Companies Give Up on Innovation?

Harvard Business Review

Start-up companies tend to cluster in industries favored by venture capitalists (like biotechnology or information technology) or ones where there are relatively low barriers to entry (like restaurants). Technology-based companies can drive transformation in many existing markets of course – just look at the battles brewing between traditional taxi companies and Uber, a mobile app that connects passengers with drivers. “Why bother?”.

Make Your Competition Work for You

Harvard Business Review

We were both losing in the lucrative high-end market segment. We finally decided set up a strategic partnership with a joint product to capture this elusive segment of the market. As a result of our increased coverage and wider range of solutions, we both gained revenue and credibility, while reducing marketing and development. This example is only the first of six approaches for coopetition, with potential wins for both sides: Best of both creates a new market.

Publishing Is Not Dying

Harvard Business Review

If marketers want to produce content, they need to think like publishers. After all, content isn’t an extension of marketing, it’s an extension of publishing. were more profitable in the pre-digital age because of the fragmented broadcasting market, but they do make money today. I am hardly the only one to make that case , but skeptics are still vocal in their disagreement. Aren’t publishers failing?” they say. How can I hold up a struggling industry as a model?

The Brand Benefits of Places Like the Guinness Storehouse

Harvard Business Review

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. In fact, while the total tourism market in Amsterdam grew 19 percent from 2009 to 2014, the Heineken Experience grew 143 percent.

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How My Company Hires for Culture First, Skills Second

Harvard Business Review

No technology company hiring manager would ask a programmer applicant to teach the alphabet, but it's the first thing a school administrator might ask of a teacher. We also engage candidates in a "raw-egg drop exercise," in which they work in teams to design a travel vessel for the egg (using only straws and tape), develop a marketing presentation to "sell" the trip the designed vessel will take the egg on, and then drop the vessel from about 10 feet.