Given that few products and services these days exist without a digital component of some sort, companies are increasingly being required to do live prototyping of a digital solution. There’s a common perception that product development for digital solutions is easier than it is for physical ones. While this can be true, we’ve seen many digital solutions fail because the product development process is too far removed from the user and lacks a human touch.
The Human Element in Digital Prototyping
Stay close to your users even if they’re on the other side of a screen.
May 19, 2014
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New!
HBR Learning
Innovation and Creativity Course
Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Innovation and Creativity. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
Unlock your team's curiosity and willingness to take smart risks.