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Great Books That Grow You: Influence: The Psychology of Persuasion

Rich Gee Group

In his seminal book, "Influence: The Psychology of Persuasion," Dr. Robert Cialdini examines these mental shortcuts and identifies six universal principles that influence our decision-making process. Marketers often capitalize on this principle through free samples or discounts, making customers feel obligated to purchase.

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What Factors Influence Bike Sharing Among Underserved Populations?

The Horizons Tracker

A recent paper from Portland State University explores some of the factors that influence the availability of this increasingly popular mode of urban transport. Discounted memberships are one solution, but survey results indicate that many people do know about them. first appeared on The Horizons Tracker.

Influence 128
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The Lowdown on Influencer Marketing and How You Might Use It for Your Restaurant

Strategy Driven

One option to consider is influencer marketing. It’s time to learn the basics of influencer marketing and how you might utilize it in your venture. Understanding Influencer Marketing. However, today’s influencer term relates to those who have a large following on social media and use this audience to market wares online.

Influence 134
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Great Bosses Don’t Discount Others, They Validate Others

Great Leadership By Dan

That may be - but it doesn’t mean that you’re not a powerful influencer. Those conversations inspire, discount, validate, or erode others’ skills, ideas, efforts, and accomplishments - whether we’re aware of it or not. There are hundreds of options available to us, as influencers, to value the listener while inspiring aligned behavior.

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Music and Servant Leadership — Say What?

Lead Change Blog

Make sure to read all the way through — there’s information about a unique discount at the end. Our audience will be people who lead as CEOs, managers, supervisors and every other position of influence. The Servant Leadership Institute has offered a significant discount of $300 off the regular rate.

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Do you need to sharpen your influence?

Change Starts Here

Ultimately, changing your organization requires you to use your own personal influence to get it done — because nothing else will work. Your personal effectiveness as a change agent depends on becoming adept at increasing your influence, facilitating groups, and handling difficult conversations. Webinar: Sharpen Your Influence.

Influence 103
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New Webinar Series: Design & Influence Irresistible Change™

Change Starts Here

In this 5-part webinar series, you will learn the steps and gain the tools to design and influence change without getting stuck. Sharpen Your Influence. Attend all 5 webinars for a discount, PLUS you get the Irresistible Change Guide™ workbook, an additional $175 value, free*! Inventory Restriction Inventory Failure Success!

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