Remove Discounted Cash Flow Remove GAAP Remove Innovation Remove Marketing

Why We Need to Update Financial Reporting for the Digital Era

Harvard Business

The market caps of just four companies, Apple, Alphabet, Amazon, and Microsoft, now exceed $3 trillion. Their combined assets of $944 billion are an order of magnitude lower than the combined assets of $7,700 billion of the largest 3,177 companies in 1986, when the aggregate market capitalization reached $3 trillion for the first time. Business students are taught to value a company based on the discounted amounts of future cash flows or earnings.

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