Discounted Cash Flow, Market Risk and Marketing

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Discounted Cash Flow

Market Risk

Marketing

Still Many Ways to Skin a Capital Cost

Harvard Business Review

MARCH 10, 2011

When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. How can that be when the same information about the stock's underlying company and markets are available to both?

CAPM

CAPM Cost Discounted Cash Flow Cost of Capital

Why Sit on All that Cash? Firms Uncertain on Cost of Capital

Harvard Business Review

MARCH 10, 2011

Fully 79 percent of companies, including 91 percent with annual revenues greater than $1 billion, use discounted cash flow techniques. There is less consistency, however, in how organizations estimate cash flows and determine the weighted average cost of capital at which those cash flows are discounted.

Cost of Capital

Cost of Capital CAPM Cost Discounted Cash Flow

Leadership Digital

Still Many Ways to Skin a Capital Cost

Why Sit on All that Cash? Firms Uncertain on Cost of Capital

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