Remove Discounted Cash Flow Remove Market Risk Remove Marketing Remove Net Present Value
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Still Many Ways to Skin a Capital Cost

Harvard Business Review

When executives evaluate a potential investment, whether it's to build a new plant, enter a new market, or acquire a company, they weigh its cost against the future cash flows they expect will spring from it. How can that be when the same information about the stock's underlying company and markets are available to both?

CAPM 13