Last week Elon Musk, the iconoclastic CEO of Tesla Motors declared that Tesla would effectively allow any competitor to use its patents portfolio. Shortly after, BMW and Nissan announced that they wanted to cooperate with Tesla on technology and standards. Between them, these three carmakers own almost all the market for electric vehicles and as such are natural competitors. So what motivates this recent cooperation: is it just good PR, is it plain altruism, or is there something more calculated?
Tesla Goes Big, Not Home
Elon Musk’s decision to open up Tesla’s patents is a bid for scale.
June 17, 2014
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Accelerate your career with Harvard ManageMentor®. HBR Learning’s online leadership training helps you hone your skills with courses like Strategy Planning and Execution. Earn badges to share on LinkedIn and your resume. Access more than 40 courses trusted by Fortune 500 companies.
How to develop a winning strategy—and put it to work.