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Disruptive Business Models | N2Growth Blog

N2Growth Blog

While much has been written about corporate vision, mission, process, leadership, strategy, branding and a variety of other business practices, it is the engineering of these practices to be disruptive that maximizes opportunities.

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How Do Consumers Choose in a World of Automated Ordering?

Harvard Business Review

” The Danger of Disintermediation. Already, consumers are being disintermediated from traditional brand choices via search engine and online retailer algorithms that determine which products are presented to consumers, and in what sequence.

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The Fight Over Tesla Shows How Little Value Dealerships Add

Harvard Business Review

A new well-engineered car rarely needs any special maintenance in the first 7-8 years of its life. In the same way as when travel agents were disintermediated by websites and direct sales, the quintessential auto dealership may now be counting its last days, only creating more inefficiencies in the supply chain than the value it provides.

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Reinvigorate a Disengaged Sales Force

Harvard Business Review

In fact, if you peek behind the server farms of online firms themselves, you will find traditional face-to-face sales organizations as the engine of revenue acquisition and firm value. The issue facing most sales forces is not disintermediation. What is true is that online options are realigning sales tasks.

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What the Marketing Agency of the Future Will Do Differently

Harvard Business Review

How do agencies ensure their future by being able to help brands sell more and build stronger loyalty in such a disrupted and disintermediated world, where every individual is consuming so much media from so many different channels? Watching an unknown search engine with a cute name become one of the most powerful brands in the world.

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A Failure That Still Haunts Me

Harvard Business Review

Its founder was not only a member of the National Academies of Science and Engineering but the Institutes of Medicine, as well. But their pushback was firm: disintermediated meetings were preferred to ones facilitated by a third-party like myself. What killed me was that my circumstances for success seemed ideal.

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The Solution to the Skills Gap Could Already Be Inside Your Company

Harvard Business Review

For example, if you’re an engineer, it’s not a tough bet to say that, within a few years, having robotics or augmented reality experience would be appealing. Is it dangerous to try to anticipate what the market will be doing in 3 to 5 years, and therefore what skills you should be developing now? It creates option value.

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