Harvard Business Review

JULY 19, 2013

The issue facing most sales forces is not disintermediation. In business, it''s more important to be contextually right and make decisions that people can execute effectively than it is to be school-smart or statistically significant. Ultimately, companies don''t execute strategy; people do. Library of Congress.

Disintermediation 8

Disintermediation CRM CIO Retail 8

Harvard Business Review

OCTOBER 10, 2014

Marketers often distinguish between paid, earned, and owned media. We can see how content, community, and context come together in the owned media strategies of today’s most innovative marketers. It is much easier to create an ad campaign, make a media buy, refresh your web site, or execute a PR program.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MAY 26, 2011

The executive implications for time management and, more important, people management are enormous. I wasted inordinate amounts of time because I made a simple mistake I see executives make all the time. Disintermediating the analysis was the right and responsible choice. Too many top executives value knowing over looking.

Due Diligence 12

Due Diligence Disintermediation Micromanagement Analysis 12

Harvard Business Review

SEPTEMBER 27, 2016

In a 2013 Deloitte survey of executives at large companies, 39% said they were either “barely able” or “unable” to meet their needs for talent. HBR: Companies have two options to meet talent shortages—they can look to an external labor market, or they can focus on developing their internal labor market.

Skills 8

Skills Company Core Competence Career 8

Harvard Business Review

JANUARY 8, 2013

Because he and I have taught executive education classes together, I thought I should read his book. For one marketing services firm, it meant being exposed to their biggest client's development teams and sitting through technical tests and focus groups to better appreciate and understand how its products were actually designed and built.

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

AUGUST 7, 2018

Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command. Amazon and Google each offer different advantages as partners. Google has its extensive search and a desire to catch up with Amazon.

Travel 9

Travel Industry Hotels Airlines 9

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Executives should also be wary of how AI increases the dangers of brand disintermediation. The Curious Incident of Brand Disintermediation. Cat Yu for HBR. How to Properly Rear Your Brand Ambassador.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

DECEMBER 1, 2011

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. In other words, innovation occurs when we bypass or disintermediate procurement.

Price 15

Price Innovation Disintermediation TCO 15

Harvard Business Review

AUGUST 5, 2015

This is a big transition for firms whose marketing, sales-training and enablement tools, and wider organizational processes reflect outdated assumptions about purchasing in their markets. Specious talk about disintermediation of salespeople obscures the real issues facing firms. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

FEBRUARY 22, 2011

Our audience was composed of C-level digital executives from nearly a hundred major media brands. In effect, they are turning online advertising into a lead generation play to deliver better ROI for marketers. That's why Google will log roughly $30 billion in revenue this year from just two ad services (AdWords and AdSense).

CPA 15

CPA CPM Advertising Disintermediation 15

Skip Prichard

JULY 26, 2021

How do you become a market leader in the midst of rapid change? You predict that we will have only 100 dominant players in 50 markets by 2050. In fact, many of their leaders have forgotten how they got there – mission, talent, offering, and markets. Another indication of the speed and extent of dominance is market cap.

Disintermediation 131

Disintermediation Cost-Benefit Analysis Short-term Long-term 131