N2Growth Blog

JUNE 5, 2011

If you really want to understand a leader’s perspective on the market, ask them about their competition. If we didn’t study films and scouting reports, develop plays that would exploit match-ups, and execute our game plan we would lose…it was as simple as that. that can cause disruption in the market.

Leadership 310

Leadership PR Disintermediation Supply Chain 310

Harvard Business Review

JUNE 27, 2017

In the world of marketing, brand anthropomorphism can be a powerful mechanism for connecting with consumers. Executives should also be wary of how AI increases the dangers of brand disintermediation. Take, for example, Robyn Ewing, who used to develop and pitch TV scripts to film studios in Hollywood. Cat Yu for HBR.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

SEPTEMBER 18, 2012

Bachelorette , a film starring Kirsten Dunst, created a small sensation this summer when it was released to video-on-demand (VOD) a month ahead of it's September 7 theatrical debut. Bachelorette is not the first film released this way, but it is the first to do so well. It would allow more effective marketing spends.

Film 8

Film Disintermediation Budgeting Marketing 8