N2Growth Blog

JUNE 5, 2011

I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market. Existing clients or end-users that could either become competition or strengthen your competitors if they have a change in loyalty.

Leadership 329

Leadership PR Disintermediation Supply Chain 329

Harvard Business Review

MAY 25, 2018

” The Danger of Disintermediation. Already, consumers are being disintermediated from traditional brand choices via search engine and online retailer algorithms that determine which products are presented to consumers, and in what sequence. It is time to rethink everything you do from the consumer’s perspective.

Disintermediation 8

Disintermediation Mass Marketing Retail Brand 8

Harvard Business Review

AUGUST 7, 2018

Yet, more so than traditional travel providers, these companies face possible disintermediation by smart speakers, which will be capable of aggregating potential travel options on command. Use loyalty programs as leverage. Partner with Google and Amazon. Adapt content to conversational search and protect branded search.

Travel 9

Travel Industry Hotels Airlines 9

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. The building blocks are Sephora’s Loyalty program, mobile app, BeautyTalk community, and ColorIQ service.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MARCH 15, 2013

Still, the role of the agency remains fairly simplistic (in philosophical terms): help a brand increase their sales and loyalty. Noting more. Nothing less. And that has not changed since agencies were first invented. So, now what?

Marketing 9

Marketing Brand Advertorial Advertising 9

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 11

Loyalty Customer Loyalty Travel Hotels 11

Harvard Business Review

SEPTEMBER 27, 2016

AT&T’s approach not only gives its people an opportunity that engenders loyalty, it also ensures the integrity and continuity of the institutional knowledge and informal networks that make companies run. Developing Tomorrow’s Leaders. Sponsored by Korn Ferry. How talent management is changing.

Skills 8

Skills Company Core Competence Career 8