CO2

JUNE 12, 2020

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. When we enter commit wholly to one go-to-market strategy as a company or as a society, the environment and, subsequently, the world inevitably has something to say.

Uncertainty 151

Uncertainty How To Competitive Advantage Disintermediation 151

CO2

JUNE 12, 2020

Before reaching the top of the S-Curve, there will be disintermediation, which moves humanity from the current S-Curve to a new one. When we enter commit wholly to one go-to-market strategy as a company or as a society, the environment and, subsequently, the world inevitably has something to say.

Uncertainty 78

Uncertainty How To Competitive Advantage Disintermediation 78

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. They contribute tremendous value to their organizations through their market insights and direct communication channel with customers. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

OCTOBER 10, 2014

Jive Software (one of my clients) recently launched a marketing strategy around the idea of workstyle — the equivalent of lifestyle for the workplace. In addition to the usual paid, earned, and social strategies, Jive’s owned media strategy incorporates content, community, and context to help people work better together.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

AUGUST 5, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. In their buying streams, they expect the rep to orchestrate those interactions purposefully, and efficient coordination of these interaction points must be reflected in an effective 21 st -century go-to-market strategy.

B2B 8

B2B AIDA AIDAS Disintermediation 8