Harvard Business Review
OCTOBER 10, 2014
In contrast, owned media is anything under companies’ direct control such as websites, newsletters, catalogs, and blogs. The most common channels are your website, catalogs, and newsletters. Companies either pay to deliver content to an audience or try to earn coverage and exposure from reporters and influencers.
Harvard Business Review
MAY 13, 2015
Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Think of HBO Now, a standalone service that consumers can access over the web, without a cable subscription. Connecting the dots. Insight Center.
Expert insights. Personalized for you.
8 
Let's personalize your content