Harvard Business Review

JUNE 27, 2017

Executives should also be wary of how AI increases the dangers of brand disintermediation. Indeed, Siri seems more persona than product. The Curious Incident of Brand Disintermediation. Furthermore, as those systems become increasingly capable, they could potentially lead to brand disintermediation.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

DECEMBER 1, 2011

Every single innovation conversation I've had recently with business unit leaders, product managers and/or marketing executives invariably focuses on the importance of partnership and collaboration with their best suppliers and vendors. In other words, innovation occurs when we bypass or disintermediate procurement.

Price 15

Price Innovation Disintermediation TCO 15

Harvard Business Review

MARCH 21, 2014

Beyond finding the right seller, an intermediary might help match the buyer to the best product for her, providing important guidance and product information. With product information widely available on the Internet, numerous knowledgeable automobile blogs, websites, most customers can investigate different cars themselves.

Supply Chain 8

Supply Chain Disintermediation Disaggregation Business Model 8

Harvard Business Review

JULY 28, 2016

But banks cannot control the rules of engagement as they have in the past, since customers now have more choices and are more fragmented, and disintermediation by fintech is making it harder to earn fees. Consolidating these products under one database with one account access will improve customer experience. Innovate ferociously.

Banking 8

Banking Industry Disintermediation Offshoring 8

Harvard Business Review

APRIL 4, 2016

First, we should agree on a definition of a new market: in our view, it is commerce that brings together products and services with customers in a transaction that did not previously exist. Some point to disintermediation elements as evidence that these markets are new, but these elements have also existed for years.

Hotels 8

Hotels Disintermediation Real Estate Franchising 8

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Clusters can then receive customized product offerings and messaging, to drive deeper resonance and relationships. Brands as media companies.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

JANUARY 8, 2013

By sheer happenstance, I had just gotten a copy of Gemba Walks , a collection of essays by James Womack , a co-author of the automotive classic The Machine That Changed The World and a pioneering importer of Toyota-inspired lean production insights and methodologies to America.

Innovation 8

Innovation Lean Production Disintermediation Automotive 8

Harvard Business Review

NOVEMBER 15, 2016

Now anyone with a great product and access to an online fulfilment or marketplace platform can use social media and word of mouth to bootstrap an overnight customer community that traditional brands once would have taken years to build. The big retailers are getting squeezed and disintermediated at both ends.

Retail 8

Retail Technology Content Chief Technology Officer 8

Harvard Business Review

AUGUST 15, 2016

Digital commerce and disintermediation have caused many customers to question the importance of having a sales relationship at all. So they help their companies with product development, marketing strategy, and customer service by serving as the Voice of the Customer internally. Great brands avoid selling products.

Brand 8

Brand Disintermediation Price Long-term 8

Harvard Business Review

OCTOBER 24, 2011

This impersonal approach allowed the music industry to grow extremely profitable by simply selling "product.". Disintermediation has forced a focus on talented individuals who produce great art. If any given artist failed to deliver hits, another waited in the wings to take their place. But it's not all bad news.

Industry 13

Industry Disintermediation Merchandising Long-term 13

Harvard Business Review

DECEMBER 7, 2012

So why don't more brands do this — solve the most frustrating problems we experience when we use their product or service? And yet, with this tremendous access and disintermediated channel, what have we gotten? If you go off course, the app will self-adjust as you go along. It's pretty amazing.

Marketing 9

Marketing Disintermediation Brand Real Estate 9

Harvard Business Review

SEPTEMBER 18, 2012

Now that cultural content could go directly to the consumer, "disintermediation" was inevitable. Any additional speed in production and delivery, any improvement in marketing efficacy, could be good for business. A better channel would allow faster production cycles and more responsiveness. In the movie world, not so much.

Film 8

Film Disintermediation Budgeting Marketing 8

Harvard Business Review

MARCH 14, 2017

Many industries have experienced disruption, due to technologies that successfully reduced inefficiencies and frictions, often disintermediating established players in the process. Plus, it can be difficult for the average person to accumulate enough points to earn a meaningful reward. The Benefits of Disruption.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Harvard Business Review

AUGUST 5, 2015

One reason why the sales force remains so important to the B2B customer is that most products and services sold to business organizations are components in a wider usage system at that buyer, and customer value ultimately resides in that usage, not just the individual product. Buying is a continuous and dynamic process.

B2B 8

B2B AIDA AIDAS Disintermediation 8

Harvard Business Review

MARCH 15, 2013

An outsourced idea and creative team that could get the production done at a cost that was less than what it would cost the brand to have a permanent staff in place. Not products. In the past, many marketing agencies have done their best to create, market and sell an actual product (be it digital or physical). So, now what?

Marketing 9

Marketing Brand Advertising Advertorial 9

Harvard Business Review

JUNE 2, 2014

Next, the innovator has to develop a behind-the-scenes advantage: a way of producing a product or service that seems magical from the customer’s perspective and that is difficult for other companies to replicate. That allows cab drivers to offer many of the conveniences of Uber without being disintermediated.

Disruptive Innovation 8

Disruptive Innovation Disintermediation Business Model Innovation 8

Harvard Business Review

JULY 16, 2014

Quirky is disrupting incumbents in consumer product design and innovation, Local Motors in the automobile business, Relay Rides in car rentals and Kickstarter and AngelList in the financial sector. Many of these dinosaurs – agencies in particular — seemed a bit panicked about being disintermediated.

Marketing 8

Marketing Disintermediation Hotels Brand 8

Harvard Business Review

FEBRUARY 22, 2011

Shoppers are already using smart phone apps like RedLaser in retail stores to inspect products in the analog world before buying them online using Amazon Prime (saving sales tax, check-out time, and avoiding the burden of carrying purchases home).

CPM 15

CPM CPA Advertising Retail 15

Harvard Business Review

JUNE 24, 2014

Much of the business story of the digital age so far has been about taking products and institutions apart — unbundling them. And this fellow, he says something about, “How do you know that Microsoft isn’t just going to bundle a browser into their product?”. Newspapers have been unbundled by blogs and classified ad sites.

How To 13

How To Technology Industry Venture Capitalist 13

Harvard Business Review

OCTOBER 10, 2014

Customers can use the ColorIQ service to find the best shade of makeup for their skin, access preferences in their profile, see recommended products in the mobile app, and discuss tips and techniques with experts and peers through the online community. First, they create value for people beyond the products being sold.

Media 8

Media B2B Disintermediation Content 8

Harvard Business Review

MAY 13, 2013

Last week Apple''s Tim Cook made fleeting reference to "new product categories." Now that we''re done, or nearly done, disintermediating old media like the newspaper, and supply chains like the book store, it''s time to solve that vexing problem of having to get ourselves from one place to another. So let''s behold them.

Disintermediation 8

Disintermediation Hotels Airlines Travel 8

Harvard Business Review

SEPTEMBER 27, 2016

To the contrary, I believe programs like AT&T’s provide opportunities to keep employee populations relevant—and those with relevant skills are less likely to get disintermediated. AT&T and Amazon both offer excellent examples of how to create an authentic emotional investment with your employees.

Skills 8

Skills Company Core Competence Career 8