N2Growth Blog

JUNE 5, 2011

In the military we valued actionable intelligence, studied our enemy’s strengths and weaknesses, developed a battle plan around a solid strategy, and executed our tactical mission as if our lives depended on it - because they did. I suppose much of my perspective on competition was formed during my days as a soldier and athlete.

Leadership 329

Leadership PR Disintermediation Supply Chain 329

Harvard Business Review

NOVEMBER 21, 2011

How smart are customer-centric firms that effectively train complainers to disregard or disintermediate their contact centers? Twitter as contact center gateway, rather than solution space, may seem tactically unresponsive.

Disintermediation 15

Disintermediation Call Center Core Competence Incentives 15

Harvard Business Review

JUNE 27, 2017

It’s the tactic of giving brand symbols people-like characteristics: Think of Tony the Tiger and the Michelin Man. Executives should also be wary of how AI increases the dangers of brand disintermediation. The Curious Incident of Brand Disintermediation. Cat Yu for HBR.

Brand 10

Brand Disintermediation Ethics Technology 10

Harvard Business Review

MAY 13, 2015

Using software, like the apps on new “smart” TVs, or hardware, like Roku or Chromecast devices, any consumer with a strong Internet connection can now bypass the disintermediated MSO. Think of HBO Now, a standalone service that consumers can access over the web, without a cable subscription. Connecting the dots.

Brand 8

Brand Disintermediation Media Metrics 8

Harvard Business Review

AUGUST 5, 2015

Specious talk about disintermediation of salespeople obscures the real issues facing firms. Despite what you often hear, no single tactic — e.g., a given selling methodology, “challenging” the customer, or more “big data” analytics — will address the new reality. Choices are often false.

B2B 8

B2B AIDA AIDAS Disintermediation 8