Harvard Business Review

NOVEMBER 4, 2014

By capturing information that formerly was available only from an in-person diagnostic test, Daimler Trucks North America creates customer loyalty and reduces risk for commercial drivers. Disruptive innovation Information & technology Internet' It’s like driving a truck with a team of technicians on board.

Engineering 9

Engineering CIO Disruptive Innovation Uncertainty 9

Harvard Business Review

JUNE 5, 2013

Unfortunately, most organizations don''t know what it means to have a relationship with a customer, even though they have a customer list, an email database, or even a loyalty program. Branding Disruptive innovation Marketing' Measurement in a Constantly Connected World. Brick and Mortars (Still) Can''t Beat the Web on Price.

Insurance 8

Insurance Brand Disruptive Innovation Download 8

Harvard Business Review

MARCH 14, 2017

Loyalty programs have proliferated across travel, retail, financial services, and other economic sectors. household participates in 29 different loyalty programs, according to the 2015 Colloquy Loyalty Census. Loyalty programs are ripe for some kind of disruptive innovation that would make them easier to use.

Loyalty 12

Loyalty Customer Loyalty Travel Hotels 12

Harvard Business Review

SEPTEMBER 21, 2011

Such service reinforces the brand and builds equity through increased loyalty. ADT provides an example of how to do it right: Its Pulse Interactive home security solution provides service levels that are aligned to customers' need for brand confidence.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

JANUARY 29, 2013

Then again, maybe the real key to strategic success in the fast-moving fields Apple is playing in is to keep coming up with disruptive innovations — and be willing to bring them to market even when they disrupt its own products. Which is a lot easier said than done.

Strategy 9

Strategy Porter Christensen Mauborgne 9

Harvard Business Review

SEPTEMBER 20, 2017

Yet instead of going high-touch, Toys “R” Us has opted for high-tech, rolling out new features like Find It Fast , to let customers see which stores had which toys, and using the loyalty program for better targeted ads and better product life cycle management.

Retail 9

Retail Blue Ocean Strategy Mauborgne Comparison 9

Harvard Business Review

DECEMBER 14, 2012

As for the die-hard gamers, they've lost loyalty to certain consoles — no one is a "Nintendo-only" player anymore. The traditional performance metric — graphics — that defined console superiority is no longer significant to most customers.

Industry 8

Industry Franchising Christensen System 8

Harvard Business Review

SEPTEMBER 16, 2014

Disruptive innovations can play a critical role in democratizing healthcare by making goods and services affordable and convenient enough that large populations of under-served consumers become able to access them. Entrepreneurs and private-sector organizations are particularly well-placed to bring such disruptive innovations to life.

Health Care 8

Health Care Disruptive Innovation Franchising Innovation 8