What Kind of Innovative Does Apple Have to Be?
Harvard Business Review
JUNE 11, 2013
"Can''t innovate anymore, my ass," senior VP of product marketing Phil Schiller declared Monday after unveiling Apple''s new Mac Pro. But it''s the latest iteration of a high-end niche product that Apple has been selling for years. In the years of iteratively perfecting the vision, everybody says Apple is not innovative.
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