CO2

APRIL 1, 2022

Shifting Dynamics Make Corporate Purpose a Non-Negotiable Of all generations, Gen Z is the most racially and ethnically diverse, most well-educated, and the first generation comprised entirely of digital natives. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today.

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

CO2

APRIL 1, 2022

Of all generations, Gen Z is the most racially and ethnically diverse, most well-educated, and the first generation comprised entirely of digital natives. Had they set out simply to make a profit, Apple likely wouldn’t be the revolutionary technology leader it is today. greater annualized total shareholder return (TSR).

Mission Statement 78

Mission Statement Leadership Organization Core Competence 78

Harvard Business Review

DECEMBER 25, 2014

But there is a deeper lesson to my story that I hope will help others build exceptional, and exceptionally diverse, teams. Ironically, my story is a story of overcoming my own biases about diversity—and then using these hard-won insights to build one of the most diverse leadership teams and board of directors in the world.

Team 12

Team Diversity CFO TSR 12