Coaching Tip
AUGUST 20, 2014
The film giant gave us the "Kodak Moment," which persists as the quintessential photographic experience even though in today''s digital camera age "selfies" on smartphones are a major factor. That is why it has been so difficult to change Kodak''s corporate culture from film-based imaging to digital imaging. . Kodak Focus on Film.
Strategy Driven
MAY 15, 2020
This is a topic that gets a tremendous amount of media attention as it is a real cause for concern, so this could really boost your reputation – just be sure to document what steps you are taking to reduce your impact and share this online. In addition to doing your bit, this could help to reduce your operating costs, too.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Strategy Driven
SEPTEMBER 27, 2013
After decades of formally documenting the stages of business-customer relationships, we’ve learned that many companies become complacent in their endeavor to understand, satisfy, and embrace the emotional needs of consumers. Some participants interacted with a version of the website that used exciting, amped-up marketing language.
The Horizons Tracker
JULY 3, 2019
The team, who were awarded the $1 million bonus prize during the awards ceremony in Monaco recently, have documented their experience in The Ocean Quest documentary. The data shows the the sons and daughters of high-status parents have many more advantages in the labor market than previous work believed. Providing a leg up.
Harvard Business Review
JULY 15, 2016
Today, the term increasingly serves as a corporate bogeyman that warns executives of the need to stand up and respond when disruptive developments encroach on their market. Given that Kodak’s core business was selling film, it is not hard to see why the last few decades proved challenging. Consider Fuji Photo Film.
Harvard Business Review
DECEMBER 9, 2015
Marketing in a digital economy is more difficult now than it was in the days of mass media. Rather than paying to be sandwiched within ad breaks and between editorial pages, content marketing lets brands communicate directly with consumers. Marketers need to change their approach. Why do you need content?
Harvard Business Review
APRIL 9, 2018
We used a topic-modeling algorithm that attempts to determine the topics in a set of text documents. It performs best at explaining the variability of the data in assigning words to topics and topics to documents, minimizing noise in the data. Or, they may create markets where no market exists and turn non-consumers into consumers.
Expert insights. Personalized for you.
144 
Let's personalize your content