Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Brendan Nyhan of Dartmouth and Jason Reifler of the University of Exeter have also documented an even more alarming tendency, which they call “ the backfire effect.” In the 1940s, Austrian psychologist Fritz Heider created what has become a legendary piece of research that reveals the need for people to craft narratives.
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