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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity

Great Leadership By Dan

Brand loyalty means something. “Millennials do it all the time,” Costin says. “In In fact, they are the very first of all the generations to make a large purchase without first performing an on-site inspection.” No matter how fickle many people believe Millennials to be, they are extremely brand loyal, Costin says.

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The Dos and Don’ts of Crowdfunding Your Company

Steve Farber

Businesses like restaurants and microbreweries–those with strong brand loyalty that can quickly connect to a large crowd of customers and supporters–have been early adopters. So do your due diligence to make sure your organization is ready and that you’re getting advice from people you can trust and who know how it works.

Company 71
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Building Trust Develops Team Cohesiveness

Strategy Driven

Army: Loyalty, Duty, Respect, Selfless service, Honor, Integrity, and Personal courage. It’s created through a process of due diligence and a deliberate effort to intentionally and consistently integrate the seven core values into the workplace. Developing this trust starts with loyalty. Simply put, one has to try.

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How is Big Data Transforming Your 80/20 Analytics?

Harvard Business Review

At one travel services giant, 100X more data in less than two years utterly transformed the enterprise conversation around “loyalty.” The company quickly adjusted its operational definition of “loyalty” to explicitly embrace and reward its “digital evangelicals” — customers who had enough of a virtual presence to be influencers.

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What People Analytics Can’t Capture

Harvard Business Review

Using an outcome metric like an executive’s earnings performance, while ignoring his role as a boss and his impact on the morale, loyalty, focus, and stress levels of his direct reports, may result in a false indication of who’s really the best boss.

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How the Very Best Strategists Decide

Harvard Business Review

Strategy development and internal reviews often focus on precedents, trends, and due diligence. Financial analysis isn’t designed for nonfinancial factors such as competitive dynamics and customer loyalty. They implicitly address “what will happen.” ” How? What will they do if those forecasts come true?

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Invest in Your Customers More Than Your Brand

Harvard Business Review

Crassly put, advertising becomes less about building brand awareness than triggering digital due diligence. — steps not just to rethink customer engagement, loyalty and "lock-in," but whether and how to better educate and train customers. Ironically, that's digital advertising's "brand."

Brand 8