Federal Contracts Depend on Your Report Card

Women on Business

Did the quality of your products or services meet/exceed the contract? To do so, you must first enter a Marketing Partner Identification Number (MPIN) in your profile in the Central Contractor Registration (CCR) system ([link] If your company is already registered in CCR, you’ll be asked for your DUNS number (from Dun & Bradstreet) and Transaction Partner Identification Number (TPIN) when you update your contractor profile to include the past performance point of contact and MPIN.

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When the Leader Needs Help

Great Leadership By Dan

You’ve been up to your ears in the details of planning and developing new product features yourself or with your partner, but now you have too many growing management responsibilities to do as much of that.

Looking For Leadership

N2Growth Blog

and Mike Myatt, Productivity links. Productivity links said: n2growth.com: Looking For Leadership: By Mike Myatt, Chief Strategy Officer, N2growth Really? The idea that the "cream will rise to the top" is too often more than offset by the Dunning-Kruger effect; and the real leader's highmindedness will be viewed as a threat to the status quo. The trick is to separate the wheat from the chaff and then to put the valuable items to productive use.

To Achieve a Major Goal, First Tackle a Few Small Ones

Harvard Business Review

You can see the final product, but you can’t see all of the steps required to get there. This isn’t just important for creating big products; it is also crucial for taking on significant new roles. A classic finding in the psychology literature is the Dunning-Kruger effect (named after David Dunning and Justin Kruger, who first described it): Poor performers in a domain are more prone to overestimate their ability than good performers.

Pig Wings: Creating Demand in a New Category

Harvard Business Review

Last year they ate three billion pounds of the sauce-covered poultry products. The product itself is a delicious cut of pork (which butchers know as the "shank," a part of a pig's leg) that you can eat with your hands like a chicken wing. Americans love chicken wings.

What Groupon and LivingSocial Cannot Offer

Harvard Business Review

Now, thousands of companies are jumping on the latest trend trying to generate buzz for their products. The costs are clearly high, but companies with products that tend to generate early buzz seem to do very well. Stibel is Chairman and CEO of Dun & Bradstreet Credibility Corp.

C'mon, IT Leaders. Take a Chance!

Harvard Business Review

IT must lead by showing how technology is applied in IT itself, then influencing and guiding the organization in making the right decisions and coming up with an innovative product plan. Even more impressively, their spin out Dun & Bradstreet Credibility Corp.

The Online Ad Scams Every Marketer Should Watch Out For

Harvard Business Review

Affiliate marketing is supposed to align incentives perfectly, paying only for success — like a 10% commission if a user actually buys a given product, but zero for impressions and clicks. HBR STAFF.

Courtside Seats to the Best (And Worst) C-Suites

Harvard Business Review

Or, maybe a consumer trend spotted in some European markets could provide an early warning to leaders in North America or to the corporate product development group. Sara Mathew, the Chairman and CEO of Dun & Bradstreet confronted this realization head on after she became CEO and found herself unnecessarily in the middle of too many decisions. As a management consultant, I often have a courtside seat to the senior team discussions of many companies.

What a Big-Data Business Model Looks Like

Harvard Business Review

Companies such as Bloomberg, Experian, Dun & Bradstreet already sell raw information, provide benchmarking services, and deliver analysis and insights with structured data sources. Content relevancy will emerge as a strategic competency in delivering offers in ad networks based on the context by role, relationship, product ownership, location, time, sentiment, and even intent. The rise of big data is an exciting — if in some cases scary — development for business.