N2Growth Blog

JANUARY 10, 2011

The idea that the "cream will rise to the top" is too often more than offset by the Dunning-Kruger effect; and the real leader's highmindedness will be viewed as a threat to the status quo. link] ATIG We must rethink the leadership tactic !!!! Leaders lead and inspire, they don't beg. Original post by achira32 [.]

Leadership 419

Leadership Blog Consultative Brand 419

Harvard Business Review

OCTOBER 13, 2015

Your company is probably less fortunate in the markets it serves, and if you don’t buy your trademark as a keyword to show your search ads, Google will try to sell your trademark to your competitors, a tactic which some courts have allowed. But if a user searches for Dell, an ad for a competitor like Lenovo tends to underperform.

Marketing 8

Marketing Affiliate Marketing Advertising Dunning 8

Harvard Business Review

FEBRUARY 25, 2011

Penney has pled ignorance, denying using manipulative tactics (sometimes called " Google-bombing ") and claims to have been trying to communicate both to humans and computers. Stibel is Chairman and CEO of Dun & Bradstreet Credibility Corp. But this is a game of cat and mouse and Google quickly restored order: J.C.

Dunning 14

Dunning Engineering Long-term Content 14