Lead Change Blog

JULY 8, 2019

Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing.

Early Adopters 268

Early Adopters Rogers Resistance Early Majority 268

Eric Jacobson

MAY 19, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence.

Early Adopters 69

Early Adopters Early Majority Influence Blog 69

Eric Jacobson

FEBRUARY 14, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change. I''ve found this advice from authors Neil Smith and Patricia O''Connnell ( How Excellent Companies Avoid Dumb Things ) to be particularly helpful when it comes to corporate culture and changing behavior : Corporate culture is an interlocking series of expectations, rituals, and habits maintained by peer influence and rewarding adherence.

Early Adopters 56

Early Adopters Early Majority Influence Blog 56

Harvard Business Review

AUGUST 8, 2017

Analysts at Ericsson, for example, have shaved 20 billion off their early estimates. We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”

Early Adopters 9

Early Adopters Software Outsourcing Rogers 9