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Lead Change Blog

Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing.

Corporate Culture And Changing Behavior

Eric Jacobson

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Corporate Culture And Changing Behavior

Eric Jacobson

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.