Remove Early Adopters Remove Early Majority Remove Innovation Remove Marketing
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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. According to the new market data, 55% of U.S.