Strategy Driven
SEPTEMBER 27, 2013
Indeed, if a department attracts new customers, it wins the lion’s share of the marketing budget, but it is well documented that it costs some companies five to ten times more to attract new customers than to retain an existing one. ’ What is too often lost is the nuance – human. .’ The Sincere Company.
Harvard Business Review
AUGUST 17, 2012
During a recent analysts call, Apple's Tim Cook cited India's multi-layered distribution as the main reason for his company's small share of the market. That's true of TV and film as well as other consumer products. The same challenge applies to start-ups that market solar lamps in India.
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Harvard Business Review
JULY 17, 2015
Here’s what we know: The $290 billion global television market is being disrupted by six billion mobile devices and a new generation of consumers that demand their programing when, how, and where they want it. Consumption of OTT original programming skews heavily male and matches the profile of the typical early adopter of technology.
Harvard Business Review
MAY 15, 2012
But here are a few examples of what sustainability innovation looks like: The world's highest reflectivity mirror film, which can take sunlight from a roof and carry it deep into a building — the length of a football field, in fact — all while losing less than half of the light.
Harvard Business Review
MAY 3, 2016
Studying 168 early adopters, we’ve seen speed improvements of two times or more for most business processes — and some organizations are reporting speed improvements of 10 times or more. This kind of auto–editing assistant can dramatically change the day-to-day tasks of workers in media, advertising, and film.
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