Lead Change Blog
JULY 8, 2019
Rogers categorizes coworkers into five groups, according to how they deal with accepting new ideas: The innovators are always in for a new idea and are quick to adopt; often also quick to drop an idea in favor of a new, more attractive looking idea. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing.