The Five Stages of Disruption Denial
Harvard Business Review
APRIL 15, 2013
Whatever our first reaction, we now like to pretend we were early adopters and enthusiasts. It turns out there are lots of people who don''t get the new technology and now social life is a little like a competition to show that we''re not "falling for it." There''s a convenient forgetting going on out there. Markets change.
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