The Horizons Tracker

MAY 10, 2021

The top causes for failure include lack of data quality (36%), lack of expertise within the organisation (34%), poorly conceived strategy (31%) and lack of an integrated development environment (27%).

Early Adopters 84

Early Adopters Outsourcing Long-term Report 84

Strategy Driven

APRIL 1, 2020

Account-based marketing has breathed new life into the marketing strategies of many companies. Account-based marketing is a strategy that focuses squarely on targeted accounts that lead to companies as clients rather than the public. This type of strategy is perfectly suited for CRM platforms. What is Account-Based Marketing?

CRM 50

CRM Marketing Marketing Strategy Software 50

Harvard Business Review

JANUARY 3, 2024

Norway, and other Scandinavian nations were early adopters of EVs, and Germany and Japan have long been automotive powerhouses, their EV markets have lagged in mass market adoption compared to China. More than half of the electric vehicles (EVs) on roads worldwide are found in China. While the U.S.,

Marketing 24

Marketing Mass Marketing Early Adopters Automotive 24

Great Leadership By Dan

DECEMBER 19, 2013

As individuals, we take our cues from the early adopters and we learn what to do – and what not to do. Russell Raath is a senior engagement leader with Kotter International , a change leadership firm that helps businesses accelerate strategy implementation in their organizations. It’s a different world. It changed.

Organization 236

Organization Kotter Real Estate Early Adopters 236

Great Leadership By Dan

JUNE 24, 2013

In any organization, there’s always going to be about 10% early adopters, 80% that will eventually get on board if you can convince them and show them how, and 10% that are just going to dig their heels in and refuse to try anything new or different. strategy talent management leadership development business case change influence'

Leadership Development 272

Leadership Development Development How To Leadership 272

Strategy Driven

JANUARY 25, 2021

Early adopters of the internet will remember just how odd our early engagements with the web were. Often, as an early adopter, you would type in a URL from a piece of paper you’d scrawled it upon, and this would take you to a website with a background that made overly heavy use of graphics.

Early Adopters 110

Early Adopters Content Mission Statement FAQ 110

Mills Scofield

JUNE 9, 2014

Business Model: As an early adopter and co-creator of Alex Osterwalder’s Business Model Canvas (BMC) , I use it the most. The corporate designation B-Corp allows a company to blend doing well and doing good in a for-profit structure.

ROI 132

ROI Business Model Venture Capitalist Early Adopters 132

Management Excellence

OCTOBER 19, 2011

Moore, the renowned high-tech strategist and author, perhaps best known for his book, Crossing the Chasm, a guide to helping firms move from early adopters across this fateful and often fatal canyon, is back with his latest book, Escape Velocity-Free Your Company's Future from the Pull of the Past. Geoffrey A. Geoffrey A.

Early Adopters 66

Early Adopters Leadership Books Organization 66

The Horizons Tracker

JULY 7, 2019

It revealed that millennials have been early adopters of smart technology, but they are also the most nervous age group when it comes to the privacy implications of having an array of smart devices in the home. Smart homes. But this research shows that brand understanding of this group’s anxieties around technology is limited.

Early Adopters 64

Early Adopters Technology Advertising Resistance 64

LDRLB

MAY 26, 2014

The most recent being Big Bang Disruption: Strategy in the Age of Devastating Innovation. One of the things I think is most interesting is there’s a lot of old models of innovation and of strategy that I won’t say they don’t necessarily apply anymore, but they apply to very, very, almost static markets. In this case, it’s not.

Early Adopters 60

Early Adopters Rogers Disruptive Innovation Innovation 60

HR Digest

JANUARY 10, 2024

The HR Digest: Given the rapidly changing landscape of work, with the rise of remote and flexible work arrangements, how do you see organizations adapting their leadership strategies to ensure inclusivity and effective collaboration across diverse teams? This isn’t new.

Diversity 52

Diversity Globalization Presenteeism CEO 52

Strategy Driven

MARCH 20, 2021

Also worth explaining to your colleagues is that the tech will put you in a highly competitive position: that of an early adopter. It will make the task of deriving insight easier—not harder—to do. It will allow your institution to master important business trends faster than your peers.

Technology 70

Technology Chief Financial Officer Banking Chief Technology Officer 70

The Horizons Tracker

SEPTEMBER 22, 2019

“Our research indicates that if a company has an effective communications strategy, where it can explain to managers not only in an abstract way that flexible work options are beneficial, but that their peers support these policies, it can transform manager sentiments toward embracing FWAs.”.

Career 74

Career Early Adopters Policies Proposal 74

Harvard Business Review

NOVEMBER 24, 2017

After expending considerable effort on formulating a strategy, most executives would like to see their company’s strategic plans fully executed. However, compliance with the strategy doesn’t necessarily correlate directly to performance. The Gap Between Strategy and Execution. Insight center.

Strategy 8

Strategy Strategic Planning Stress Hamel 8

Lead on Purpose

JULY 29, 2009

However, five weeks ago I purchased an iPhone 3GS (granted, I’m not an early adopter) and the experience has been phenomenal. In only a few short weeks I have come to depend on its functionality for my work in product management and product marketing. Thank you for your questions.

Early Adopters 154

Early Adopters Productivity Products Marketing 154

Harvard Business Review

MAY 28, 2014

Firms like Deloitte have predicted robust consumer demand for smart glasses, with global adoption reaching “tens of millions by 2016 and surpassing 100 million by 2020.” But in the meantime, Google’s choices in marketing and distributing its new product get to the heart of the tension between new opportunities and existing strategy.

Strategy 10

Strategy Early Adopters Innovation Proposal 10

Anese Cavanaugh

OCTOBER 11, 2009

A couple of weeks ago, at the Inc 500 Conference in DC, I was having dinner with my good friend and colleague Ari Weinzweig (co-founding partner and CEO of Zingerman’s Community of Businesses and early adopter of Bootist Leadership ) when I felt like I was going to choke.

Seminar 70

Seminar Early Adopters Succession Open-book 70

Harvard Business Review

MAY 31, 2013

As someone who was a pretty early adopter, for a grownup, but doesn''t spend much time on Facebook now (I''m more of a Twitter guy), I''ve been an eager consumer of the Facebook-is-doomed literature. Internet Social media Strategy' So let''s get this straight: Facebook is either totally over , or all-powerful.

Strategy 8

Strategy IPO Early Adopters COO 8

Harvard Business Review

JUNE 15, 2015

After Everett Rogers famously made the distinction between early and late adopters , academics in marketing and technology identified a number of differences between those who take quickly to innovations and those who don’t. First, what worked with early adopters isn’t likely to work with later adopters.

Early Adopters 8

Early Adopters Innovation Short-term Rogers 8

Harvard Business Review

AUGUST 29, 2018

A core set of very good features hook early adopters, and teams quickly learn what users value. Take the subscriber-first strategy of The New York Times. The media giant has adopted an agile product mindset to engage the customer at critical points—all geared toward turning the reader into a subscriber.

Strategy 8

Strategy Content Enterprise Architecture Agility 8

Strategy Driven

SEPTEMBER 27, 2013

The systemic nature of marketing strategy depersonalizes their audience by using language that groups customers into segments and tar¬gets. People are commonly referred to as ‘buyers,’ ‘shoppers,’ ‘payers,’ ‘non-responders,’ ‘early adopters,’ and ‘eyeballs.’

Aaker 64

Aaker Short-term Marketing Benchmarking 64

Chartered Management Institute

MAY 3, 2023

CMI has been working with the Institute for Apprenticeships and Technical Education in the development of its EDI strategy and toolkit. He suggests six further measures that would help, including a cash grant to support early adopters of the lifelong loan entitlement and reforming the Apprenticeship Levy scheme.

Policies 121

Policies Article Skills Learning-by-Doing 121

Harvard Business Review

JANUARY 31, 2013

They encourage viral marketing through early adopters. These strategies may sound familiar, but implementing them effectively at the BoP requires distinct tactics. The first step to introducing something new is reducing the risk enough to attract early adopters.

Early Adopters 8

Early Adopters Payback Period NGO Influence 8

Harvard Business Review

APRIL 8, 2013

Conventional wisdom is to innovate via lower-cost, feature-poor technologies that meet the needs of a small group of early adopting, underserved customers, and to decide on one strategic "discipline" or "generic strategy.". But big-bang disruptions upend the conventional wisdom.

Webinar 8

Webinar Early Adopters Review Innovation 8

Harvard Business Review

APRIL 7, 2016

It occurs in stages: Structuring an external product “love group” Transforming the love group into early platform adopters. Leveraging early adopters to accelerate platform adoption. After this, companies transform the enthusiasm of the love group into early adopters for the platform (phase 2).

Productivity 8

Productivity Products Company Early Adopters 8

Harvard Business Review

AUGUST 22, 2014

We can provide the entrepreneurs with access to early adopter customers in the 170 countries in which we operate. Innovation Strategy Technology' We’re always looking for companies with brilliant ideas that we can partner with or acquire. With the entrepreneur ecosystem, we are behaving more like a Silicon Valley startup.

Venture Funding 14

Venture Funding Entrepreneur Agility Business Model 14

Harvard Business Review

JULY 19, 2017

Advanced analytics complete the feedback loop between business strategy and IT resources, creating a capability that is so central to the operation of the enterprise, it actually becomes the business model. Zurich Insurance Group Takes Its IT Infrastructure to the Agile Cloud. 6 Digital Trends Are Poised to Transform How We Work.

Technology 8

Technology Content Market Segmentation Business Model 8

Harvard Business Review

DECEMBER 16, 2016

An effective transformation strategy starts with clearly articulating how data and analytics will be used to generate value and how the results will be measured. Early adopters are posting faster growth in operating profits , which enables them to continue innovating and solidifying their advantages.

Industry 8

Industry McKinsey Early Adopters Rate of Return 8

Harvard Business Review

NOVEMBER 4, 2011

I asked several tech startup founders, community managers, and users for any lessons learned on how startups can successfully transition their early adopters, who are used to feeling like VIPs, to technology that reduces hand-holding. How can a low-tech, high-touch startup scale to a high-tech one without losing users?

FAQ 11

FAQ Early Adopters COO How To 11

Harvard Business Review

OCTOBER 12, 2018

But Netflix’s globalization strategy, and many of the challenges it’s had to overcome, are unique. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

OCTOBER 12, 2018

But Netflix’s globalization strategy, and many of the challenges it’s had to overcome, are unique. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience.

First-mover Advantage 8

First-mover Advantage Globalization Content Operations 8

Harvard Business Review

DECEMBER 24, 2013

Intuition plays an important role at the early stages of analytics strategy, however. The companies in the online business that were early adopters of big data — Google, Facebook, LinkedIn, and so forth — had so much clickstream data available that no one needed hunches any more, correct? But how about with big data?

Customer Loyalty 13

Customer Loyalty Loyalty Early Adopters Information Technology 13

Harvard Business Review

AUGUST 28, 2017

AI tools today vary along a spectrum ranging from tools that have been proven to solve business problems (for example, pattern detection for predictive maintenance) to those with low awareness and currently-limited-but-high-potential utility (for example, application of AI to developing competitive strategy).

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

JANUARY 7, 2015

The API is the core engine driving this strategy. Early adopters will be able to significantly expand their revenues by discovering and joining forces with blockbuster complementors. In its early days, its user interface was not good enough for regular users. Growth strategy Product development Business models Internet'

Levitt 8

Levitt Real Estate Business Model Early Adopters 8

Harvard Business Review

APRIL 2, 2013

We developed a strategy to accomplish three goals across this social network: customer development, brand awareness, and traditional marketing and customer acquisition. Looking to develop and launch our business, we set our sights on one particular network — StockTwits.

Ries 8

Ries Brand Early Adopters Media 8

Harvard Business Review

JULY 31, 2014

Consider Adobe’s new content-marketing strategy. Those insights came from the research Adobe had done to develop the platform, as well as the data the platform was already generating from early adopters. You have to do the sustained work of thinking through these problems and coming up with relevant insights.

Content 10

Content Marketing B2C Early Adopters 10

Harvard Business Review

MAY 21, 2012

Chan Kim and Renée Mauborgne of INSEAD have written a whole book about Blue Ocean Strategy as they call it, in which successful companies innovate their value propositions to attract customers who have never engaged with their type of product or service before. Many successful innovations work because they create a new market.

Marketing 8

Marketing Blue Ocean Strategy Mauborgne Early Adopters 8