Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

Analysts at Ericsson, for example, have shaved 20 billion off their early estimates. In the meantime, we had successfully engineered sensor technology that allowed our residential ceiling fans to respond to the indoor environment, including changes in temperature and humidity, as well as occupants’ motion. We began selling this new smart fan option and had several thousand excited early adopters.