Lead Change Blog

JULY 8, 2019

In this post I focus on one point: selecting the right change ambassadors using Rogers’ innovation theory. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing.

Early Adopters 268

Early Adopters Early Majority Rogers Resistance 268

CO2

NOVEMBER 30, 2011

Everett Rogers came up with the Diffusion of Innovation model, which explains why and how a meme can move through a social system. Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The strongest resistance comes from the Laggards, however.

Innovation 79

Innovation Rogers Early Majority Resistance 79

Eric Jacobson

MAY 19, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Early Adopters 62

Early Adopters Early Majority Influence Advice 62

Eric Jacobson

FEBRUARY 14, 2014

Smith and O''Connell go on to explain that: Given the importance of peer influence, people need to perceive that respected peers are adopting change.

Early Adopters 56

Early Adopters Early Majority Influence Advice 56

Harvard Business Review

AUGUST 8, 2017

We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”

Productivity 9

Productivity Products Early Adopters Software 9