Do Your Customers Actually Want a “Smart” Version of Your Product?
Harvard Business Review
AUGUST 8, 2017
And we get feedback from our customers that quality and aesthetics still matter more than smart features. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. According to the new market data, 55% of U.S.
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